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According to the so-called experts,
a decent conversion ratio is right around one percent. In
other words, one out of every one hundred visitors to your
website converts to a sale.
Personally, I think you should ignore what the experts say,
and strive to achieve as high a conversion ratio as possible.
You should never be satisfied. You should always be looking
for ways to improve your conversion ratio. My website consistently
converts anywhere from 3 to 5 percent, and often converts
as high as ten percent!
Unless you're selling a big-ticket item and making $100 or
more per sale, it's extremely difficult to make any real money
with only a one percent conversion ratio.
Of course, there are exceptions to every rule, and if your
website is attracting hundreds or even thousands of visitors
a day, then obviously you can do quite well with a one percent
or lower conversion ratio.
But what if you don't have that kind of traffic--and most
websites don't. Then what? What if you're selling a $20 e-
book and you're only attracting a hundred visitors a day to
your website? With a one percent conversion ratio, that means
your website is making a measly $20 a day. And believe me,
that's much more common than you realize.
However, what if you could improve your conversion ratio
to 3 percent? 5 percent? All of a sudden, you're making $60
to $100 a day with the same amount of traffic. Improve your
conversion ratio to ten percent and voila, that $100 a day
turns into $200 a day!
So, how do you go about improving your website's conversion
ratio? Here are some tips that should help:
1. Make sure your visitors know what you do, the instant
they land on your website. Don't make them have to guess.
Tell them right up front with a benefits-laden headline.
2. Make sure the design of your website is up to par? Make
it easy to navigate. Get rid of distracting flash or stupid,
meaningless graphics that are a waste of everybody's time
and take forever to load? Simplify your website. Get rid of
the flash, graphics and pop-ups!
3. Use psychologically effective colors. The color blue suggests
quality, trustworthiness, success, seriousness, calmness--the
perfect choice for sales pages. Avoid purple, which connotes
uncertainty and ambiguity, and only use yellow to highlight
key words and phrases. In addition, try to have as much white
space as possible. This makes for a much cleaner looking,
easier to read website.
4. Get your own domain name. URL's that contain names like,
"Geocities", "Angelfire" or "Tripod"
have amateur written all over them.
5. Prove what you say. Back up your claims with cold, hard,
indisputable and verifiable facts?
6. Put your name, telephone number and street address on
your website?
7. Use authentic customer testimonials, complete with first
and last names? Just make sure you get your customers permission
first.
8. Offer a fair and reasonable money-back guarantee? Thirty
days is good. Sixty or ninety days is better!
9. Make it easy for your customers to pay. And offer a variety
of payment options. I can assure you, if you're using Paypal
only, you're losing sales. There are a lot of people out there,
myself included, that just won't do business with Paypal.
It's too much of a hassle!
10. And last but not least, make sure you have a powerful
sales letter. A strong and effective sales letter can blast
your earnings into the upper stratosphere!
If you aren't capable of writing that type of sales letter
yourself, hire a copywriting expert to write it for you.
Follow the 10 steps set forth in this article, and your website's
conversion ratio will improve dramatically--and so will your
profits!
Dean Phillips is an Internet marketing expert, writer, publisher
and entrepreneur. Questions? Comments? Dean can be reached
at mailto: dean@lets-make-money.net
About the Author
Dean Phillips, Herndon, VA, USA
dean@lets-make-money.net
http://www.lets-make-money.net
Dean Phillips is an Internet marketing expert, writer, publisher
and entrepreneur. Questions? Comments? Dean can be reached
at mailto: dean@lets-make-money.net Website: http://www.lets-make-money.net
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